Source: The Experience Economy
The authors provide a great visual of the progression of economic value in the text of The Experience Economy. In previous posts we have looked at coffee, as a commodity that can be sold at high premiums due to this progression. (Think Starbucks.)... (more)
If you want to move from a commodity, good, service, or any offering to an experience, then you can start by putting an "ing" in it. Or so the authors of The Experience Economy claim.
Some examples: ... (more)
- Technology advances are accelerating.
- Barriers to entry are waning.
- Competition is increasing....